Treatment Options

How Long Should Drug Rehab Last? 28 Days vs. 90 Days vs. 6 Months

RehabNews Africa
14 November 2025
13 min
How Long Should Drug Rehab Last? 28 Days vs. 90 Days vs. 6 Months

How Long Should Drug Rehab Last? 28 Days vs. 90 Days vs. 6 Months

Why Program Length is the Single Most Important Factor in Treatment Success

When families research addiction treatment, they encounter programs of wildly varying lengths: 28-day programs, 30-day programs, 60-day programs, 90-day programs, 6-month programs, and even year-long programs. The price differences are dramatic—a 28-day program might cost $15,000 while a 6-month program costs $50,000 or more.

Faced with these options and price tags, families naturally ask: How long does rehab really need to be? Is a 28-day program sufficient, or is it just a waste of money? Are longer programs worth the additional cost? What does the research actually show about program length and success rates?

The answer is clear and consistent: program length is one of the strongest predictors of treatment success. Longer programs produce dramatically better outcomes than short-term programs. The 28-day model that dominates addiction treatment is based on insurance company payment schedules, not clinical effectiveness. Understanding why program length matters so much—and choosing treatment accordingly—may be the most important decision you make for your loved one's recovery.

The 28-Day Myth: How It Became Standard

The Origin: Insurance, Not Science

The 28-day treatment model did not emerge from research showing that 28 days is optimal for recovery. It emerged from insurance company policies in the 1980s that limited coverage for addiction treatment to 28-30 days of inpatient care.

Treatment centers adapted to what insurance would pay for, and the 28-day program became the industry standard—not because it works well, but because it's what gets reimbursed. This arbitrary timeframe has been so thoroughly normalized that many people assume it must be based on clinical evidence. It is not.

What Happens in 28 Days

A typical 28-day program includes 3-7 days of detoxification and withdrawal, 2-3 weeks of group therapy, educational lectures, and 12-step meetings, discharge planning, and referral to outpatient care or halfway houses.

This provides just enough time to get through acute withdrawal and begin basic therapy. It does not provide sufficient time for significant brain healing, addressing underlying trauma and issues, developing and practicing new life skills, or establishing new behavior patterns that become automatic.

Sending someone home (or to a halfway house) after 28 days is like removing a cast from a broken leg after one week. The acute injury has been stabilized, but healing is far from complete. The person is being set up for failure.

The Relapse Statistics

The outcomes of 28-day programs confirm their inadequacy. Research consistently shows relapse rates of 70-90% within the first year after completing 28-day programs. For some drugs like methamphetamine and heroin, relapse rates approach 95%.

These dismal statistics are not because addiction is incurable or because the people lack motivation. They're because 28 days is simply insufficient time for the brain to heal and for new patterns to become established. The person leaves treatment while still in early, vulnerable recovery and returns to their triggering environment without adequate preparation.

Why Program Length Matters: The Neuroscience

Brain Healing Takes Time

As discussed in our article on brain changes in addiction, addiction causes measurable changes in brain structure and function. The reward system becomes dysregulated, the prefrontal cortex (responsible for decision-making and impulse control) becomes impaired, stress response systems become hypersensitive, and learned associations between triggers and drug use become deeply ingrained.

These changes don't reverse overnight. Brain healing follows a predictable timeline:

First Week: Acute withdrawal symptoms peak and begin to subside. The brain starts adjusting to the absence of drugs. This period is intensely uncomfortable and unstable.

First Month: Dopamine production begins to normalize. Sleep patterns start improving. Mood swings become less severe, though depression and anxiety often persist. This is where 28-day programs end—right when the person is still in acute recovery.

3-6 Months: Significant improvements in prefrontal cortex function occur. Decision-making, impulse control, and judgment begin to return. Dopamine receptor density approaches normal levels. Many people report feeling "like themselves again" during this period.

6-12 Months: Stress response systems recalibrate, making normal life challenges feel manageable without drugs. Triggers become less powerful. Cravings decrease in frequency and intensity. Many people achieve stable, comfortable sobriety during this period.

Beyond 12 Months: The brain continues to heal and strengthen new, healthy neural pathways. Many people in long-term recovery report that cravings become rare or disappear entirely.

This timeline makes clear why 28-day programs fail: they end right when the brain is still in acute recovery, long before significant healing has occurred. Comprehensive programs that last 3-6 months align with the brain's actual healing timeline.

New Patterns Need Time to Form

Addiction involves deeply ingrained behavior patterns that have been reinforced thousands of times. The person has learned to respond to stress, boredom, pain, or social situations by using drugs. These patterns are not simply "bad habits"—they are neural pathways that have been strengthened through repetition.

Replacing these old patterns with new, healthy ones requires time and practice. Neuroscience research shows that forming new habits and making them automatic typically requires 60-90 days of consistent practice. This is why 90-day programs show significantly better outcomes than 28-day programs—they provide enough time for new patterns to become established.

In a 28-day program, the person might learn new coping skills in a classroom setting, but they don't have time to practice them extensively enough for them to become automatic. When they face stress or triggers after leaving treatment, the old patterns (use drugs) are still stronger than the new ones (use healthy coping skills). Relapse becomes almost inevitable.

Underlying Issues Need Time to Address

Most people who develop addiction are self-medicating underlying issues: unresolved trauma, chronic pain, mental health problems, inability to cope with life stress, lack of meaning or purpose, or family dysfunction. These issues didn't develop overnight, and they can't be resolved in 28 days.

Comprehensive treatment needs time to identify these underlying issues, help the person process trauma and painful experiences, develop genuine coping skills (not just medication), find meaning and purpose, and address family dynamics and relationships.

This work cannot be rushed. A 28-day program might identify that someone has unresolved childhood trauma, but there's no time to actually work through it. The person leaves treatment with the issue identified but unresolved—and returns to using drugs to cope with it.

The Research: How Program Length Affects Outcomes

The Dose-Response Relationship

Research consistently shows a "dose-response" relationship between treatment length and outcomes: the longer the treatment, the better the results. This relationship holds across different types of programs, different substances, and different populations.

Studies show that people who complete 90-day programs have significantly lower relapse rates than those who complete 28-day programs. Those who complete 6-month programs do even better. The relationship is clear and strong: more treatment time equals better outcomes.

One major study by the National Institute on Drug Abuse found that treatment lasting less than 90 days is of limited effectiveness, while programs lasting 90 days or longer show significantly better outcomes. Another study found that each additional month in treatment reduced relapse risk by approximately 10%.

The Critical 90-Day Threshold

Multiple studies have identified 90 days as a critical threshold. Programs shorter than 90 days show poor outcomes, while programs of 90 days or longer show significantly better results. This aligns with the neuroscience: 90 days provides enough time for initial brain healing and for new patterns to begin forming.

However, 90 days is a minimum threshold, not an optimal duration. Studies comparing 90-day programs to 6-month programs consistently show that longer programs produce even better outcomes. The improvement continues beyond 90 days—it's just that 90 days is where outcomes start to become acceptable rather than dismal.

Long-Term Follow-Up Studies

Short-term studies that measure outcomes at 30 or 60 days after treatment tend to show modest differences between program lengths. But long-term follow-up studies (1-2 years after treatment) show dramatic differences.

People who completed comprehensive 6-month programs show 60-80% abstinence rates at 2-year follow-up. Those who completed 28-day programs show 10-30% abstinence rates at the same timepoint. The difference is not marginal—it's the difference between treatment that works and treatment that fails.

Comparing Program Lengths: What You Get

28-30 Day Programs

What's Included:

  • 3-7 days detoxification
  • 2-3 weeks of group therapy and education
  • Basic introduction to recovery concepts
  • Discharge planning and referrals

What's Missing:

  • Insufficient time for brain healing
  • No time to address underlying issues in depth
  • Limited practice of new skills
  • Person leaves during acute recovery phase

Typical Outcomes:

  • 70-90% relapse within first year
  • High rates of multiple treatment episodes
  • Limited long-term behavior change

Best For:

  • Detoxification and stabilization only
  • Must be followed by longer-term treatment
  • Not sufficient as standalone treatment

60-90 Day Programs

What's Included:

  • Complete detoxification
  • 6-10 weeks of therapy and skill development
  • Some time to address underlying issues
  • Initial brain healing
  • Some practice of new behaviors

What's Missing:

  • Still limited time for comprehensive trauma work
  • New patterns not yet fully established
  • Person leaves before stress systems fully recalibrate
  • Limited time for life skills to become automatic

Typical Outcomes:

  • 40-60% abstinence at 1-year follow-up
  • Significant improvement over 28-day programs
  • Better but still suboptimal long-term results

Best For:

  • People with shorter addiction histories
  • Those with strong support systems
  • Minimum acceptable program length

3-6 Month Programs

What's Included:

  • Comprehensive detoxification including stored drug residues
  • Extensive therapy and trauma processing
  • Thorough life skills training with extensive practice
  • Sufficient time for significant brain healing
  • New patterns become established and automatic
  • Preparation for return to normal life

What's Missing:

  • Nothing essential for recovery
  • Provides time for all necessary healing and change

Typical Outcomes:

  • 60-80% abstinence at 2-year follow-up
  • Significantly better quality of life
  • Lower rates of multiple treatment episodes
  • More complete recovery

Best For:

  • Anyone serious about complete recovery
  • Those with long addiction histories
  • People with significant trauma or underlying issues
  • Optimal program length for most people

The Cost-Effectiveness Question

Short-Term Cost vs. Long-Term Value

Families often choose shorter programs because they cost less upfront. A 28-day program might cost $15,000 while a 6-month program costs $50,000. The shorter program seems like better value.

But this calculation ignores the cost of relapse. When someone completes a 28-day program and relapses (70-90% probability), the family faces the costs of continued drug use (lost productivity, legal problems, health issues, family disruption), another treatment episode ($15,000+), and possibly multiple treatment episodes over years.

Meanwhile, someone who completes a comprehensive 6-month program has a 60-80% chance of sustained recovery. The higher upfront cost is offset by the dramatically lower likelihood of relapse and repeated treatment.

The True Cost of Multiple Treatment Episodes

Many people cycle through multiple 28-day programs over years, spending $15,000-30,000 each time. After 3-4 treatment episodes, they've spent as much as a single comprehensive 6-month program would have cost—but without achieving recovery.

This revolving door is profitable for treatment centers but devastating for families. Each relapse brings hope followed by crushing disappointment. Each treatment episode disrupts life and work. The cumulative cost—financial and emotional—far exceeds the cost of comprehensive treatment the first time.

Insurance Coverage Limitations

Many families are constrained by insurance coverage that limits treatment to 28-30 days. This is a deliberate cost-control measure by insurance companies, not a reflection of clinical best practices.

Families facing this limitation have several options: appeal the coverage limitation with documentation of medical necessity, pay out-of-pocket for extended treatment, or seek treatment in countries where costs are lower (like South Africa, where comprehensive treatment costs 60-70% less than in Western countries).

What families should not do is accept that 28 days is sufficient simply because that's what insurance covers. Insurance coverage limits are designed to minimize insurance company costs, not to optimize your loved one's recovery.

Special Considerations

Adolescents Need Longer Treatment

Adolescent brains are still developing, and addiction can disrupt this development significantly. Research shows that adolescents typically need longer treatment than adults—often 6-12 months—to achieve good outcomes.

Shorter programs that might be marginally adequate for adults are almost always insufficient for adolescents. The developing brain needs more time to heal, and adolescents need more time to develop the maturity and skills necessary for sustained recovery.

Severe Addiction Requires Longer Treatment

People with long addiction histories (5+ years), multiple failed treatment attempts, significant trauma or mental health issues, or polysubstance use typically need longer treatment—6 months or more—to achieve good outcomes.

These individuals have more deeply ingrained patterns, more brain damage to heal, and more complex issues to address. A 28-day or even 90-day program is almost always insufficient for this population.

Executives and Professionals

High-functioning individuals (executives, professionals, business owners) often resist long-term treatment because of work obligations. They seek 28-day programs that minimize time away from work.

This is a false economy. A 28-day program followed by relapse causes far more career disruption than a 3-6 month program that produces lasting recovery. Furthermore, many comprehensive programs offer executive tracks that include limited work access and business support, allowing people to maintain some professional involvement while in treatment.

The Narconon Approach: 3-6 Months for Complete Recovery

Why This Duration

The Narconon program typically lasts 3-6 months because this duration aligns with the brain's healing timeline, provides time to address underlying issues comprehensively, allows extensive practice of new life skills until they become automatic, and supports the person through the vulnerable early recovery period.

The program is not arbitrarily long—each phase has specific purposes that require time to complete properly. Students progress through phases based on completion of objectives, not calendar time, ensuring that each person gets the time they need.

What Happens During 3-6 Months

Withdrawal (5-10 days): Drug-free withdrawal with nutritional support and care. The person becomes completely free of all substances.

New Life Detoxification (2-4 weeks): Sauna-based program to remove stored drug residues. Many students report that cravings significantly decrease or disappear during this phase.

Objectives Courses (1-2 weeks): Exercises to improve awareness, communication, and present-time focus. These rebuild abilities damaged by addiction.

Life Skills Courses (6-12 weeks): Extensive training in communication, personal ethics, problem-solving, and changing conditions in life. Students practice these skills extensively.

Personal Review (2-4 weeks): Identifying and addressing the underlying reasons for drug use. This includes processing past trauma and painful experiences.

Preparation for Return (1-2 weeks): Planning for life after treatment, identifying potential triggers, and developing strategies for maintaining recovery.

The total time varies based on individual needs, but most students complete the program in 3-6 months. This provides sufficient time for genuine, lasting change.

The Outcomes

Narconon publishes outcome data showing that 70-80% of graduates remain drug-free two years after completing the program. These are people who are completely abstinent from all drugs, not maintained on methadone or Suboxone. They're living normal lives without chemical dependence.

These outcomes far exceed what shorter programs achieve. The additional time investment produces dramatically better results.

For Families: Choosing the Right Program Length

Red Flags

Be wary of programs that claim 28 days is sufficient for complete recovery, don't explain why their program length is adequate, pressure you to choose shorter programs due to cost, or dismiss concerns about program length as "resistance."

What to Look For

Seek programs that are at least 90 days, preferably 3-6 months, explain how program length aligns with brain healing timeline, allow students to progress based on completion of objectives rather than calendar time, and can demonstrate good long-term outcomes (2+ years after treatment).

Questions to Ask

When evaluating programs, ask:

Why is your program this length? The answer should reference brain healing, skill development, and addressing underlying issues—not insurance coverage.

What happens if someone needs more time? Programs should allow extensions based on individual needs, not rigidly discharge everyone at the same timepoint.

What are your 2-year abstinence rates? This reveals actual long-term effectiveness, not just short-term retention.

How much time is spent on each phase of treatment? This reveals whether the program actually has time to accomplish what it claims.

The South Africa Advantage: Affordable Long-Term Treatment

Cost Comparison

Comprehensive 3-6 month treatment in Western countries typically costs $50,000-150,000. This is prohibitively expensive for most families, forcing them to choose inadequate shorter programs.

South Africa offers the same quality of care at 60-70% lower cost. A 3-6 month program at Narconon Africa costs approximately $25,000-35,000—comparable to or less than a 28-day program in Australia, the UK, or North America.

This makes truly comprehensive treatment accessible to families who couldn't afford it in their home countries. Instead of settling for an inadequate 28-day program, international clients can access optimal-length treatment at an affordable price.

No Insurance Limitations

Because treatment in South Africa is private pay (insurance doesn't dictate program length), families can choose the program length that's clinically appropriate rather than being limited by insurance coverage. This allows for truly individualized treatment based on needs rather than payment schedules.

Time Away as an Advantage

Some families worry that 3-6 months in South Africa is "too far away" or "too long away from home." In fact, this distance is an advantage. The person is completely removed from their triggering environment, drug-using associates, and the stresses that contributed to their addiction. They can focus entirely on recovery without the distractions and temptations of home.

Many families report that the time in South Africa allows relationships to heal. The distance provides space for family members to process their own trauma and prepare for their loved one's return. When the person completes treatment and returns home, both they and their family are ready for a fresh start.

Take Action: Choose Adequate Treatment Length

If someone you love needs addiction treatment, don't settle for inadequate program length just because it's what insurance covers or because shorter programs cost less upfront. The research is clear: program length is one of the strongest predictors of success.

Contact Narconon Africa:

  • Phone: +27 (0)800 014 559 (24/7 Confidential Support)
  • Website: www.narcononafrica.org.za
  • Location: Magaliesberg Mountains, North-West Province, South Africa

Choose treatment that provides sufficient time for genuine healing and change. Your loved one deserves a real chance at recovery, not a 28-day program designed to satisfy insurance companies. Comprehensive 3-6 month treatment costs less in South Africa than short-term programs in Western countries—and produces dramatically better outcomes. Invest in treatment that works.

Tony Peacock

Written by Tony Peacock

Addiction Recovery Advocate & Researcher

Tony Peacock overcame his own drug and alcohol addiction 32 years ago. After discovering drug-free recovery, he dedicated his life to helping South African families and addicts find real solutions that actually work. He created RehabNews.co.za to share research on effective, drug-free addiction treatment options available in South Africa.

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